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Do you think of selling your cleaning business? Perhaps you are looking for a new career or a shift in your livelihood. Maybe your company is in a downturn and you want to escape as soon as possible. You might even want to retire.

No matter what position you are in, there are things you should think about and questions you must answer before you move forward. Continue reading to find out the best ways to successfully sell a cleaning company.

Pre-Planning

There are a few things you need to do in order to make your sale a success. Here are some items you should have on hand. These tips will help you determine the selling price or value of your cleaning business.

You should also figure out overhead costs and accounting ledgers. You should also round up any current or pending contracts. This includes any service or longevity contracts.

Also, you will need to identify all assets such as cleaning equipment, vehicles, and office materials. You should make a list of all the types of contracts that you use. There are two types of contract inventories you will need: one for small contracts and one for large ones.

People who are looking to invest in or purchase a cleaning company will prefer to have a large number of smaller contracts than a few big ones. Customers will also be important to them. In addition to listing your salesperson, or sales team members, let them know if any current employees are staying. If so, how many?

Appraisal

You need to know the value of your cleaning company before you can sell it. Determine your net income.

Your net income is $100,000 if your business earns $300,000. You must figure out the salary of a potential owner who won’t be working in your business.

The net income will be reduced to $50,000 if they pay the person they hire to fill your place. This is called “free cash flow” and it can be either $100,000 or $50,000.

Now, you need to look back three years to determine the “free cash flow” for each year. It’s important to see if it has gone up or down. It’s also important to determine why it fluctuated in any way. This will help you sell your business quickly.

This will give the potential owner a clear picture of the business’s current and future direction. You should give the potential buyer good reasons for why your net income or business has dropped.

You’ll also need to explain to them why the business is growing and how it can improve. Explain to them how your business has grown each year. If you are ready to negotiate, it is a good idea to ask for ten times last year’s net revenue. You could also read up on negotiation techniques .

Part of your pre-planning has already been completed. You can sell the company at whatever price you want. This is not what you should do. It is important to determine the company’s value before you attempt to sell a cleaning business.

The goal is to maximize your profit while maintaining a competitive price in the market. These calculations can help you determine the value of your company and the price at which it should be sold.

These numbers can be summed to get the average. 650% of your equity is owned by you. 450% of your income is determined by you. You should also use 80% of your net sales and 70% for annual revenue. Once you have the numbers, add furniture, equipment costs and other assets to get a rough figure. You can then go from there depending on your market.

You can find out the market for cleaning companies by doing some internet searches and asking other owners of cleaning businesses in your area what their opinions are.

Exit Strategy

It is crucial to know your best exit strategy. It is crucial to know your best exit strategy.

Is liquidation right for you?

Before you can begin to plan your exit strategy for selling your business you need to determine if liquidation is the right option for you. If so, what type of liquidation would be most effective. There are two options for liquidating your cleaning company. Either you can do it quickly or take several years to downsize.

It’s possible that you are in a position where it is necessary to shut down your business and get rid of everything as soon as possible. If you are a sole proprietor, this is most common. You should consider re-strategizing the business to put it in a position to sell first.

Don’t forget that liquidating your business will result in a lower ROI (Return on Investment). Consider all the contacts you have made in this industry. All those relationships that you’ve built over the years are now gone.

You’re now starting your own cleaning company. Congratulations! This is a rapidly growing industry with low entry barriers. If you are positive and have the right attitude, there are many opportunities.

You need the right equipment. You might think your business needs are limited to basic cleaning supplies such as sponges or disinfectants. Cleaning business is still a business. You’ll need to provide the office end.

What are the essential cleaning products and business items for a cleaning company?

Professional House Cleaning Supplies

The following categories can be used to organize your cleaning supplies list:

• Tools and appliances
• Personal protection
• Cleaning products that are common

These are some of the most common cleaning tools. Some of these items you may not even think of until you actually need them. Be prepared.

Tools and appliances

Your business’s tools are key. You need to ensure that you have everything covered and that your tools are of high quality.

Floors

Different flooring types require different equipment. These are your primary tools for flooring:

• Vacuum cleaner
• Hand-held vacuum that can be used to quickly clean carpet stairs
• Broom
• Hand broom
• Dustpan
• Mop
• Bucket
• Brush for floor scrubbing

Wet Work

We’re talking about kitchens, bathrooms, sinks, and toilets. You should have:

• Abrasive scrubbers
• Disposable sponges
• Pumice
• Disposable rags
• Use paper towels
• Disposable toilet brushes

All-Purpose Tool

These are the items you will use every day.

• A dust cloth or duster
• Spray bottles
• You will need a caddy to transport your supplies
• Glass cleaning cloths
• Small and large trash bags
• Use disinfecting wipes

Cleaning products that are commonly used

Now that you have the tools, it is time to find the right cleaning products. These are essential tools to have on hand.

• Disinfectants
• Glass cleaners
• Abrasive cleaners
• Shower cleaners (for grime and mold, lime, mildew, and other mildew)
• Toilet cleaning solution
• Floor cleaner
• Furniture polish
• Oven cleaner
• Cleaner for stainless steel
• Solution for heavy-duty degreasing
• Dishwashing liquid
• Scaling solution
• Air freshener
• Carpet cleaner
• Laundry detergent
• Stain Remover

For all kinds of cleaning, you don’t need to rely on chemical products made by commercial companies. You can create your own cleaning products for many purposes. This can help you save money and attract customers who prefer a natural, safe approach to cleaning.

It’s exciting to start a cleaning company. There are many options for growth and expansion. You must know how to charge for cleaning your house before you can become a successful entrepreneur.

It doesn’t need to be difficult to create a pricing guide for housecleaning. You can create the most cost-effective price guide for your clients and business by considering these factors. The following house cleaning pricing guide will answer all of your questions.

The Big Picture

The cost of house cleaning varies from one state to the next in the United States. We can see that the hourly house cleaning rate is between $25 and $90. This is an average and may vary depending on where you live.

This information can be useful because it allows you to see the work of others in your industry. This is how we have broken down the big picture to help you determine the best way to charge for house cleaning services.

Methods to Calculate House Cleaning Service Rates

There are many ways to charge clients for housecleaning services. It is crucial to choose the best method for you.

The most common methods used by housecleaning businesses are the following. These include square footage, per-room rates, per-hour rates, and flat fees.

Square Footage Method

The measurement of square footage is used to measure the size of buildings and homes. This pricing method requires that you decide on a rate per foot. You might charge $0.10 per square feet. If your home is larger than 2,000 square feet, you will multiply 10 cents by 2000. A home of 2,000 square feet is priced at $200.00.

Per-Room Rates

This pricing method requires that you price each room separately based on the time it takes to clean. It will take more time to clean a kitchen than a bathroom. If you charge $100.00 to clean the kitchen, and $50.00 to clean the bathroom, the average price for a room is $75.00.

Hourly Rates

The national average house cleaning rate per hour is between $25 and $50, as stated previously. The rate you pay should be determined by where you live and the rates charged by similar businesses.

To attract more clients, don’t price your services too high. You should base your rates on the cost of the job and allow for profit margins. Although an hourly rate is flexible, it’s important to remember that your profit may decrease as you get more experience and clean up houses faster.

Flat Fee

Flat fees are charged when you provide a service at a fixed price. You might charge $100 per week for cleaning a house. Flat fees are the same regardless of how quickly you do the job or how big the house.

Flat fee pricing eliminates the need to charge an hourly rate. You are not being paid for your time but for solving the client’s problem. This eliminates all disagreements and price matching between the client and you.

How do I charge for house cleaning services?

It takes time to decide on a way to charge cleaning services. When setting the price for your house cleaning services, there are many things to take into consideration.

Localization

It is important to think about where you live. How high or low your rates will depend on how much you can afford to live. The cost of living in areas like San Francisco, CA or New York City will be higher. In rural areas, the cost of living will be lower.

Demand is also determined by the location. Some areas have a higher demand for house cleaning services than others. Your area’s demand should dictate the price of your services.

Experience

You shouldn’t charge more if you’re a newbie in the cleaning business. You won’t have references to support your claims. As you gain more experience, you can charge a premium rate. This article will show you how to market yourself as your experience grows.

It’s exciting and terrifying to start or buy a cleaning company. But the most frightening part is finding clients and keeping them. Good news is that you already have a clientele for your cleaning business, and there are many avenues for communication and advertising.

There are some things you need to know before you start your cleaning business.

Develop a Marketing Strategy

Strategy is key to attracting clients for your cleaning business.

First, identify who and what you want to reach. Next, consider the best ways to reach them, including through social media or simply putting flyers up at your local deli.

Cleaning businesses serve a specific clientele. This can be corporate clients, event centers, families with children, and homeowners. You can make affordable ads for any group by creating a Facebook and Instagram page.

Each ad should be simple. You should focus on the main selling points of one ad and customer testimonials in the other. The simpler, clearer, and more concise your message is, the better.

Printing business cards is a great way to find cleaning clients, especially if your plan is to attend fairs and conventions.

Refer a customer

Although it might seem daunting to ask for a referral, it is a great way to quickly get cleaning clients.

Here’s the secret to getting commercial cleaning clients. Don’t try to be an agent. Be human. You can ask for help at any time, but you should be polite.

You can refer anyone you know such as family members, friends, and even clients. However, you must actively seek them out. You don’t have to wait for someone to refer you. Knowing how to get commercial cleaners means you don’t need to wait for them to come to you. Asking satisfied customers for referrals is the best way to find them. You can ask them for referrals with confidence and detail your best service.

You can also use these referrals to create testimonials on your website. Your website will be more attractive to potential customers if it has positive reviews.

Coupons/Discounts

People won’t try a product or service if it costs them a lot of time or money.

Offer a discount or coupon every now and again to encourage cleaning clients to try your services.

Most companies will offer a discount to customers who are just starting their first service. A new customer may feel more special if they don’t have to spend as much as a regular customer.

Many businesses offer a “buy one, get one” or “bring your friend” discount. This encourages customers to bring their friends and doubles the number of customers.

ISSA is a global trade association that has over 9,000+ members. It has established itself as the leading point of reference for contractors and cleaning professionals worldwide. Every year, we look forward to attending ISSA’s North America Conference in Dallas to learn more about the latest trends in residential and commercial cleaning. These are the highlights of our Dallas week:

Safety and Pay

It was a hot topic in the commercial and residential cleaning industry. How to approach and implement effective business policies is a key issue. Many businesses struggle to implement business standards that are effective. This leaves many companies relying on their intuition to find the right solution. Safety and employee compensation were the two main concerns at this year’s conference.

• Pay: Many businesses are struggling to attract top talent. As minimum wage increases, employees expect higher compensation. Experts in the field recommend that employees be paid anywhere from 15% to 30 percent more than the state’s minimum wage. Further data shows that companies that do not follow this benchmark have a longer time to fill positions and more employee turnover.
• Injury Prevention and Safety: Understanding the common injuries workers sustain is the first step to avoiding them. Then, eliminate or reduce any hazards. Training employees in how to use protective equipment and clean chemicals can help reduce both property and physical damage. To understand how to protect workers’ compensation, liability and property damage, businesses should establish a personal relationship to their insurance provider.

Technology advances

Technology comes in many forms, including the ability to research new cleaning products and formulas, evaluate how IOT can impact your business, and even looking to replace your old software. Technology was present in almost every forum, conversation and speaking session. There were many new products and apps on the tradeshow floor that promised a cleaner, more effective cleaning experience. Next-generation machines offer smarter solutions for floor care cleaning, intelligent chemical dispensing, and receptacles. The conversation also included software that can help you manage your team, track vehicles, and simplify billing and invoicing. We saw a lot of technology in the cleaning industry, whether it is traditional or not.

Universal Challenges

The conference attracted a global audience last week. We spoke to business owners from all over the world at our booth. We gained interesting insight into the challenges faced by their businesses, from small mom-and-pops to large janitorial companies. It’s interesting to note that businesses of all sizes are at the same crossroads, asking themselves the same question: How do we manage growth. How can we maintain customer satisfaction and fight off the competition? Is there a simpler way to manage our business? We shared some of our best practices, such as investing in powerful business software, but we also found that businesses who have succeeded have used ISSA and networking to overcome their challenges. They also continued their education in new business management techniques to stay afloat in uncharted waters.

Motivation to succeed

There was no shortage of motivational and inspirational speakers who graced the ISSA stage from start to finish. Darryl Strawberry and David Goggins were two of our favorite speakers. Goggins, a former Navy SEAL, explained how having a positive outlook and reducing your negative thoughts can help you overcome your natural tendency to give up. Strawberry, a former professional pitcher, encouraged his audience to learn from their mistakes and transform their lives, and their businesses, using these lessons. The keynote speaker, 43rd President of America, George W. Bush, shared his wisdom about how to lead effectively, build trust with your team, and challenge the status-quo.

Market dynamics are influenced by changes in demand and supply . Innovation changes how businesses respond to customer expectations.

20 years ago, customers might have placed orders from a catalog and waited for weeks to receive their goods. Today, the same order can be placed online and the product may arrive in just 30 minutes from some businesses.

This has led to changes in the Janitorial and Sanitation (Jan-San), industry that serves commercial facilities. These include restaurants and manufacturing sites. Cleaning products and equipment are used to improve the safety and health of guests and occupants. Organizations that fail to innovate to meet these needs will lose market share and eventually close their doors. Next-day delivery is a standard feature for suppliers that thrive in today’s market and is widely expected by customers.

Product availability

A supplier must maintain inventory in order to be able to deliver next-day delivery. The time it takes to deliver an order has decreased, and so has the error margin in stocking the right merchandise in the appropriate quantities.

Jan-San suppliers have two main sources for product distribution to customers. You can purchase products from domestic and international manufacturers. Products can also be purchased from wholesalers that bundle product lines for shipment to distributors who then sell them to end-users.

It is crucial to accurately catalog product locations and to schedule inventory counts when stock is held in large distribution warehouses. This allows merchandise to be picked up, packed and delivered the next day.

Cross-docking can be used by Jan-San distributors to expedite next-day delivery to customers if product is purchased from wholesalers.

Jan-San distributors often find it advantageous to combine both supply types, allowing the largest variety of merchandise to be delivered next-day to customers.

Order Creation

Customers who expect next-day delivery must be aware that orders need to be processed quickly in order to pick, pack, route, and load for delivery.

Online ordering is made easy by smartphones, computers, tablets, and laptops. Distributors can also speed up the process as customers’ orders can be processed directly through merchandise picking. Jan-San distributors can reduce waste and be more responsive to customer requests for next day delivery.

Service Territories

Although next-day delivery is common, it’s not always possible due to geographic constraints. Deliveries made using company vehicles must take into account distance and time when deciding when to deliver to customers. It is important to communicate expectations with customers before placing orders and scheduling deliveries.

If a customer requires service next-day, but is not within reach of a business fleet vehicle, it might be worth working with a third party shipper. Distributors can use UPS, FedEx or USPS for small shipments. It is best to ship LTL with freight companies directly or through a logistics firm who has established relationships and good relations with major freight carriers.

Automated Routing Software

For many years, companies that shipped merchandise depended on individuals to manually check delivery locations and design trucking routes. Access to routing software became easier as computers got more powerful. The first routing software platforms were costly and difficult to use. The return on investment was very high for large distribution companies. However, smaller companies still struggled to reap the benefits of automated delivery routing.

With improved cloud-computing, software-as-a-service (SaaS) options greatly reduce implementation time and cost. Even small fleet vehicles can harness data to make routing improvements and track driver behavior. Jan-San distributors are able to serve more customers by identifying the ideal delivery loads and stopping order, decreasing drive time and minimising fuel costs.

It can be tricky to discuss price increases if your company is new. It is a powerful strategy that can improve your company’s bottom-line. It can also cause customer discord and possibly lead to them looking at other cleaning companies. You can increase your prices effectively without affecting your customers by implementing a well-thought strategy. These are four tips to help you get started.

Tell customers proactively

It can be difficult to tell customers that prices are rising. Transparency with customers will ease the pain and prevent anyone from feeling left out. Customers who are reasonable expect that prices will rise sooner or later. Be honest with your customers, regardless of whether the price increase was necessary to offset costs or simply to keep up with market prices. Communicate your increase with a thoughtful message and approach. Reaffirm your appreciation for their business. Reach out to those who are unhappy about the increase. You will encounter less resistance if you communicate with people directly. Be sure to inform your customer about price changes before you start service. There are few things worse than discovering that you owe more on the day of your scheduled service.

The cleaning market

Your business can benefit from market research to justify a price increase. Your prices can be benchmarked by comparing the charges of your competitors in the area. Is your current price lower than the competitors? Are you higher? Customers will test the market. A complete view of your competitors’ pricing positions can help you decide how much or little increase to push for.

Choose the right cleaning service

Value is the main focus. It might not be the best strategy to apply a blanket price hike to all your cleaning services. It might be more beneficial to spread out your price increases. You should start with cleaning packages that offer the most value to your customers. Customers may be willing to pay a little more for services they actually use. Customers will be more willing to pay higher prices if the quality of the service is equal or better than the price. Customers will be more willing to pay higher prices if they get something in return. You might consider bundling services or offering customers an incentive. To provide the best service, make sure your cleaners have been properly trained. Your cleaning services will be perceived as more valuable if you add value to them.

Don’t get greedy

Try to imagine yourself as the customer. It is difficult to accept drastic price increases. It is important to show logic behind your price hike. Customers who feel that they are being overcharged for their products will lose trust. Be cautious. The historical inflation rates for the US hover around 2 to 3%. If you haven’t raised prices in the past several years, a 10% price hike could send shockwaves through your customer base. It may also be tempting to raise prices more often after seeing the positive impact on your bottom line. Customers will accept if you keep your prices reasonable. Customers can be frustrated if they are charged excessively for cleaning services or are constantly increasing their prices.

True business growth requires diversifying your efforts to grow and maintain customer relationships. Cross- and upsell opportunities are powerful tools for adding value to the customer and cleaning business. A Forrester analyst found that increasing customer retention can boost your profits by 25%-95 percent. Upselling and cross-selling are responsible for approximately 10-30% of total business revenue.

Additionally, it’s easier and more cost-effective to sell additional services to existing customers than to acquire one. Businesses have a 60% to 70% probability of selling new services to existing customers, and a 5-20% probability of acquiring prospects. Cross-selling and upselling cleaning services can increase your profit and save you time and money. These tips will help you increase cross-selling and upselling, no matter if your company is just or has been in operation for many years.

Cross-selling – Selling an identical cleaning product or service to the original. You might offer to steam their carpets, but also clean their baseboards for an additional fee.

Upselling– Adding value by raising the quality or value of the service in return for a higher price. For example, a customer may request a basic cleaning, but their floors are very dirty. A grouting and floor stripping service is offered with waxing as an additional service.

To the Customer’s benefit

Customers must be engaged if they want to have a positive experience. We have all been in situations where salespeople try to sell us something that we don’t need. This is bad for business, as you might imagine. Upselling does not have to be about making money. It can and should be for the customer’s good.

Example: While cleaning a customer’s home, you notice that the drains have clogged. Cross-sell a drain cleaning company. While you make more money, the customer leaves with more value. This kind of value can help reduce the 50% customer loss per year that most cleaning companies suffer from poor service.

Takeaway – Don’t sell if the customer loses. It is more important to provide value than force a sale.

Recognizing Opportunities

Upselling must be based upon customer needs and the benefits to the customer from increasing their purchase’s value. This requires you to have a good understanding of your customer and their needs. Crew leaders and members of the team must learn to recognize opportunities and understand buyer profiles.

• Understanding your customer. To give customers a better pitch, it is possible to create buyer or customer profiles. Some people value the lowest price while others prefer higher quality. It is important to recognize the needs of different customers in order to increase your sales.
• The best ways to identify and capitalize on opportunities are by asking questions, being attentive, and using the knowledge and expertise of service personnel.
• Based on your need, you can upsell. Offer additional products or services if they are of benefit to you. Don’t offer it if it doesn’t benefit you.

However, it’s not as easy as learning how to clean. While you are focusing on your business growth and maintaining high quality standards, it is important to train and hire cleaning staff. Here are seven ways to train maids or house cleaners.

1. Basic Training with Strategic Team SchedulingHow you organize your company and what the scope of each job are will influence how you decide how to train employees. A new hire can help you on-the-job if you send only one person to clean each home.
   It is important to ensure that every new hire works with the seasoned employees, regardless of how many team members you have. You want every employee to understand the company culture and brand expectations, such as how they communicate with clients or what they wear. However, they should also be familiar with the duties of each cleaner.Long-term performance is better if a maid has more experience on the job. You can instill confidence even in the most inexperienced employees by providing training that is partnership-oriented. You can ensure that they are committed to their job by starting them off well and providing plenty of resources.These are some general guidelines for how to train maids.

   – Create a standard procedure for every job such as how to remove grout stains or how to steam clean carpet. Train all staff members on the procedures.

   Employers should be able to offer multiple ways to reach the same goal so they can all use the best method for them and still deliver consistent results.

   To learn all the details of your business, pair up each new member of staff with an experienced maid.

   For uniformity, issue uniforms to employees or require specific colors and dress codes.

   – Have each employee practice customer introductions. This includes requesting that they greet the customer, introduce themselves and discuss any technical or legal details at the beginning of the job.

   – Provide guidance on how to deal with property damage, and outline insurance policies and coverages for future reference.

   Establishing guidelines for scheduling and responsibilities to ensure that each employee works in all areas of the business.

2. Focus on Soft SkillsSoft Skills are personality traits and social awareness. Although it can be difficult to teach these skills, you can instill traits such as emotional intelligence and “people skills” among your staff.Instead of focusing on the numbers, encourage your cleaning staff members to make personal connections with clients. It doesn’t matter if you know the entire story of every customer. Being sensitive to customers’ needs and expectations is the first step towards ensuring repeat business.These are the areas and traits that soft skills cover:

   Communication skills
   – Creative thinking
   – Work ethic
   – Teamwork
   – Networking
   – Decision making
   Positivity
   – Problem-solving
   – Time management
   Flexibility
   Motivation
   – Conflict resolution

   You should be focusing on finding employees who are positive and have the ability to do things. The physical aspects of onboarding such as cleaning the house and training the staff will not be a problem.

3. Give your employees the power to improve customer serviceWhile ensuring that the job is done properly is the best way of providing excellent customer service, employees need to feel comfortable going above and beyond. Your staff can offer your customers “extras” such as a deep cleaning of the carpet or a 10% discount. This will increase their ability to provide exceptional service.Training in cleaning business should include techniques for great customer service.– Collecting client preferences and passing them along to the team.

   – Answering client questions.

   – Quickly returning phone calls and emails.

   Time gaps between jobs are important to avoid arriving late for a task or leaving early to be on-time elsewhere.

   – Dressing professionally and bringing all necessary equipment and tools (plus backups if necessary) to work.

4. With a focus on building long-term clients (and lucrative relationships)It might seem that all you need to start a cleaning company is to source clients and complete cleaning duties . If you focus only on existing clients or jobs, your business may not gain the momentum that you want.You and your team must use more than cleaning products and equipment to build long-lasting relationships with clients. Software tools are needed to automate client invoicing and billing, track employee scheduling , maid training, and follow-up with clients once jobs are completed.Encourage your team to use all marketing tools, from email communication to Facebook and other social networks, to improve customer experience . This will increase your chances of retaining customers.

Cleaning professionals who work primarily in residential spaces can find it difficult to operate during the COVID-19 crisis. Customers are afraid to allow staff into their homes, disrupting businesses. Some companies have temporarily stopped offering services to protect their employees. Others may be required to close their doors due to local laws. Every challenge is a chance to grow. Imagine if your brand could grow during this period.

You can use this time to create an online community or provide resources for your customers to make the most out of their home time. Are you able to connect with clients via email? Do you have a large fan base, and are you socially savvy? Is your company creating content that promotes your brand? There is no better time than the present to get started!

Virtual communication is now the “new normal”. Fortunately, there are many ways to connect with customers via virtual channels. While email marketing is a great way to communicate with clients, it’s not the only way.

Many brands can attest to the success of investing in a social media strategy. In a previous blog, I discussed creating an organic social strategy. You can also find how home services can develop a social marketing strategy. Engaging content is the key to any social media strategy. You must give people reasons to follow your brand and engage with it. These are some ideas for creating content that promotes your cleaning business’ brand.

Inform, Educate and Entertain

You must create valuable content every week to build a community. When creating content, it is important to remember the golden rule: inform, educate, and entertain. Great if you can do them all!

You do this every day. Give your audience cleaning hacks that can be used even for the most difficult jobs. This content serves a variety of purposes. This content can be used to demonstrate your ability to tackle difficult tasks. It also teaches the audience something new. And, of course, it’s entertaining. Are they addicting!)? Is there a way to bring back old, worn-out wood floors? How can you make carpets look new after years of pet abuse or staining? You can also include tips for marble and granite surfaces. Make a Pergo floor dos and don’ts list. Show how to remove grime from an old tub. These are just some examples. There are many other cleaning tips you can offer your community. Keep it simple, and you will be able to share authentic content.

Declutter Your Home, Declutter your Mind

Spring cleaning is a time of year that has been associated with cleaning. As we watch the COVID-19 pandemic unfold, there is an overwhelming sense of anxiety worldwide. Stress can be reduced by cleaning. Clearance of clutter is linked to negative emotions. Cleanliness has been associated with happiness, calmness and well-being. Numerous studies have shown that cleaning and decluttering can improve mood.

Your company will have an edge because you can provide valuable content for your clients. These spring cleaning projects are common among homeowners who want to stay home safely. It could be cleaning out the basement or organizing the kitchen and closets.

With each post, you can take this topic and make a series that highlights a different aspect of spring cleaning. To keep the chaos under control, you can use fun decluttering and DIY organizing techniques. You can use a tip-of-the-day, a blog post every week, or create video clips to share with your network. It is up to you to decide how often you post, depending on your resources. However, it would help if you were consistent and timely during spring when people are home in self-quarantine.

Be a Product Resources

A large number of internet users are product junkies, meaning that they love trying out new products. A growing number of people choose to use all-natural remedies and products. There is an entire industry dedicated to natural and high-end cleaning products. Seventh Generation and The Grove Collaborative are two examples of companies that use social media influencers to reach a target market. They have been very successful. You may be one of these all-natural product buyers in your community. You can be a resource for them.

Make engaging videos and posts on social media by testing several products on a dirty countertop or bathroom vanity. The winners will be revealed. Alternately you can use a Facebook poll on a page or in a group to find out which products are most popular and then compare them. You never know; your business might be the next big influencer.

You can also approach product knowledge through your content by showing your industry expertise. There has been much panic over how to clean in the last few weeks. What are the best cleaning chemicals? Do you have any specific methods? Are there any restrictions on the use of all-natural cleaners? If COVID-19 is a virus and not bacteria, do we still need to use antibacterial soap? This topic is complex, and there are many sources of information. Many of these claims can be refuted or strengthened. Please spread the word about the virus to your neighbours, so they are confident in their ability to keep their homes clean.

These are just some of how you can connect to your community. However, many other options exist for creating content about your brand and cleaning. Take inspiration from the books and other creators on YouTube. Engaging content allows you to be there when you can’t physically. It also allows you to provide a trusted resource for their cleaning needs. You can also entertain them. We all could use some positivity right now.